Hey Incubator! You have just landed in one of Australia's most iconic lifestyle destinations, welcome! Once you're out of the airport, please head over to the organised group transfer and check in at the amazing Crystalbrook Byron resort. This oasis is set within 45-acres of magical sub-tropical rainforest and vibrant community spirit!
After you've dropped your bags with the resort concierge - who will deliver these straight to your room - relax and head to the Verandah for lunch! This space is the perfect combination of poolside hangout meets leisurely lunch spot, blissfully amongst the subtropical rainforest at Crystralbrook Byron. Settle in and take a minute to mix in with your other TikTok Incubators before the event officially starts.
Your event host, Ted Shelton, will open and welcome you officially to the start of the Incubator Retreat 2022. Ted will then welcome our retreat guest speaker and global brand strategist - Nicole Hatherly founder and director of Brand True North to speak. Nicole will deliver two unique sessions (keynote and masterclass) across the retreat, inviting you on a futurist, interactive, business-shifting experience to help you unlock your ‘Reimagined Brand'.
More about Nicole Hatherly. Nicole is a leading Global Brand Strategist, Thought Leadership Specialist, Leadership Expert, International Keynote Speaker, Multi-Industry awards Judge, Business Mentor, Executive Coach and Board Advisor with over 28 years experience delivering award-winning brand, Leadership and growth strategies for organisations, executives, teams and global thought leaders.
Founder + Director of Brand True North
Beach Byron Bay is set on the waterfront overlooking Clarkes Beach. We'll arrive before sunset to see the unparalleled beach views and surrounds. The restaurant offers an amazing dining experience, you'll be treated to an exquisite four course dinner as you meet and get to know the rest of your peers.
We hope you feel fuelled with a healthy breakfast and rejuvenated through the power of sound, you are now ready to start the day. Incubators please make your way to the Incubator Room near the main lobby of the resort at 9:15am for the first session. We'll take a coffee break between 10:30am-11:00am
The theme of Thursday's sessions is "Looking to the Future". We'll start with a welcome (or welcome back) from Ted Shelton your event host, where he'll lead our TikTok Guest speakers to take you under the hood of TikTok on how we're investing our brand and products to help you succeed.
We know from our conversations with you, that expanding into new markets outside of Australia can be/is challenging. From grasping new audiences, allocating budgets, navigating languages and creative, the challenges are plentiful. To help you tackle this, we've flown in an expert from the U.S.A - Ross Wakeham, who will talk with Kim Braganza, about all things the US market and what his experienced across his career.
We'll then invite a panel of guests up to stage to talk wins & learnings when breaking into new markets. We'll take a 10 minute break throughout the session.
Experience the power of your cohort and the wisdom of your TikTok Experts as you develop your BRAND 2025 Roadmap (Key Asset) all in the spirit of Competition. In this immersive and energising Masterclass, you’ll move across 5 Expert Discussion Tables to explore the 5 Brand Led Business Drivers to Reimagine Your Brand in 2025 -each facilitated by experts to hone in on your gaps and opportunities.
These 5 Brand Led Business Drivers work at the intersection of brand, business, social, technology and customer needs to harness the opportunities to drive growth and future-proof your Brand. Instead of treating ‘Brand’ as an element in the business, we’ll reimagine it as the epicentre of your ecosystem uniting perception, story, products, experiences and impact –inside and outside your organisation. We will break throughout the session.
We hope you felt empowered by the Masterclass, you now have the opportunity to stay for a beverage and take a deep dive into any of the following subject areas with the TikTok team. These will be informal discussions:
- Expansion - Meet & Greet with Ross, pick his brains about your experiences and learn more about the US.
- Auction - Drop in with Sarah & Terrence, to chat about the upcoming key sales moments.
- Creative Ideation - Gemma is your creative guru, take a seat and talk all things creative excellence.
- Strategy - Kim can expand on her background with branding research, and how she's taken companies international.
- Product - Jan is the product guru, pick his brain on what's coming next and how he can help.
Brand - Chat further with Serena our brand marketing queen, and pick her brains on all her previous experiences.
Set next to a lush rainforest oasis, Forest Byron Bay celebrates sustainability working hand-in-hand with local farmers, growers and artisans. Contemporary, social, approachable and distinctly Australian, this restaurant embraces the region’s abundance of stunning ingredients.
We'll start with Welcome Drinks on the lawn and move to a multi course dinner with wines. This will be an immersive dinner experience with live music and entertainment just for you.
You may be resting a sore head but we've got you covered! Just be sure to be in the Incubator Room checked out and ready for action at 9:30am where you'll be greeted by Mimosas and Bloody's Mary's to help get those creative juices flowing. We'll take a coffee break 10:15am-10:45am
The theme of Friday's sessions is "Creativity". We'll start with a welcome (or welcome back) from Ted Shelton your event host, were he'll welcome our TikTok creative expert Gemma Hewson, who will take you through a morning of Creativity, diving into the shifts we're seeing in the New Age of Influence.
Gemma will host a panel discussion with two creators who are masters of their craft (hopefully you said hello at last nights dinner). Together they will unpick the great debate between Influencers and Creators - who are they, is there even a difference?
After the panel discussion, we'll set onto the Verandah for a "Creative Jam', facilitated by Gemma. You'll have help from your favourites in the TikTok team to help you be more creative and find creative solutions quicker.
We've had a blast and we wish we could stay together for longer in this paradise but it's time to go! You're bags are packed and you've perked up since having that mimosa, so after lunch you'll be back on your way to take all of the learnings from these last few days and flourish into your business and beyond.
Until we meet again!
